Sunday, June 27, 2010
"Kosher aware" - a new term for deception
Seems that the fraudulent “Kosher-friendly” and “Kosher-style” terms (see here) are old hat. Now we find the AJN advertising staff have come up with a new description for a treif locale: “Kosher aware”.
Well, if they are aware about Kashrut, they well know that what they are serving is 100% treif! What a disgrace.
Meawhile has anyone heard a complaint or protest from the ORA or RCV or indeed from our rabbis about this continuing shameless deceit? And why doesn’t it concern our rabbis enough to have mentioned this disgraceful and misleading advertising ploy in their submission to the government on labelling laws?
Why aren’t they engaging with the Jewish News demanding that they stop promoting treif – or at the very least ban misleading advertisements that easily take in naïve and unsophisticated people?
We know that many rabbis are followers of our blog. We ask them specifically “When will you take this issue seriously?”
And what about the Kashrut organisations? Shouldn’t they be battling the endorsement of treif with the same vigour that they promote Kosher?